The Benefits Of Custom Packaging For E-commerce

Start-ups and e-commerce sites typically invest in advertising, employees, and research and development, not packaging, and it’s easy to argue that custom packaging simply isn’t worth the cost. However, the volume of packages being delivered is on the rise, and new dimensional pricing regulations are set to increase the volume of packages that parcel services are able to deliver.

Most retailers probably think that custom packaging is just another way of saying branded packaging, but with the recent switch to dimensional weight pricing, customizing your packaging to an optimal size and level of protection can actually save you money on shipping costs long-term. So why should you care about custom packaging, and what are the costs and benefits of switching your e-commerce business over to custom packaging?

Custom e-commerce packaging represents a unique opportunity to create a memorable, positive experience for customers at a time when packages are more important and more visible than ever.

Packaging is the first chance an e-commerce customer has for a tactile experience, meaning that a positive first impression of a product’s packaging heightens expectations for the product itself, which, when not contradicted, leads to a better customer experience. Wholesale labels and bland, run-of-the-mill packaging just aren’t that impressive to customers.

Plus, custom packaging extends beyond simply branding to creating custom box sizes and protective packaging for customer satisfaction. Only 11% of global customers are completely satisfied with packaging today, и 80% of customers say that protective packaging is packaging most important aspect. Custom packaging, however, gives e-commerce businesses the chance to create a positively delightful first impression by going beyond branded packaging while saving money in other areas of e-commerce

No matter how much we may decry against it, people tend to judge a book by its cover and a product by its packaging. Sure, it might be cheaper to buy wholesale bubble mailers and other generic packages rather than splurge on custom corrugated boxes. Custom packaging, however, gives e-commerce businesses the chance to create a positively delightful first impression by going beyond branded packaging while saving money in other areas of e-commerce.

No matter how much we may decry against it, people tend to judge a book by its cover and a product by its packaging. Sure, it might be cheaper to buy wholesale bubble mailers and other generic packages rather than splurge on custom corrugated boxes. Custom packaging, however, gives e-commerce businesses the chance to create a positively delightful first impression by going beyond branded packaging while saving money in other areas of e-commerce.

Foshan TUFUDE automatic packaging machine co., ltd. provides you with customized packaging design and services, we are from China's excellent packaging machine enterprises, and quality is guaranteed.


Време на објавување: 2019-12-28
НА
ЛИНИЈА
Прашање Сега